First, the Department of Industrial ceramic core values: mutual respect and sincere loyalty to the cause of pottery exchange service, pool, who struggle innovative, integrated ceramic sink brand of scientific management, improve enterprise efficiency.

Second, the Department of Industrial Culture Conditions Tao points:

 1) mutual respect, and loyalty to the cause of Tao Tao Department of Industrial Health, revitalization of the national Porcelain yes we are the cause of the common struggle. Tao Department of Industrial International, to serve the development of national and regional efforts to contribute. Credibility is the first criteria for our actions, the conduct of this enterprise is the premise of mutual respect. Personality and corporate members are equal dignity, a harmony, tension, and efficient staff are our core competencies.

• the company's interests above personal interests, must not damage the company's interests and national interests. • Integrity - conduct of the party.

 • Respect - respect for others is to respect yourself.

• Communication - the fundamental way to reach a consensus.

 • Collaboration - team operation, elimination of barriers.

 • Growth - Employee growth is the driving force behind the company, the company development is the prerequisite for the growth of employees.

2) The sincere service, good quality pool their customers to success, only to win the trust of customers, only the company's survival and development, we must consistently strive for customer success.

• Customer - consistently strive for customer success.

• satisfaction - to meet and to exceed customer expectations.

• Quality - Quality is customer satisfaction. • Speed - fast response, immediate action.

3) dedication and innovation, created the famous ceramic sinks ceramic sinks course of development of industry is a history of innovation, innovation can only continue to always maintain the vitality and prosperity. Establishment of a learning organization is a prerequisite for sustained innovation, creating a learning culture is the key to enhancing competitiveness. We should strive to rank among the national first-class enterprise, the pottery industry playing a national brand name sinks.

 • hard - riding a boat behind.

 • Innovation - Innovation is changing the rules

• learning - not learning who is actually behind the choice.

• Brand - creating national first-class brand.

• International - Think globally, the challenges change.

4) scientific management, improve enterprise efficiency management is an eternal theme, is the key to the formation of core competitiveness. The company's technical capability, innovation, market capacity, the final analysis, management capacity. Only by constantly improving management, in order to maintain business continuity profitability, improve enterprise efficiency.

• Efficiency - the management of the core issues.

• Implementation - the key to keeping the company efficient.

• Leadership - leaders must lead by example. • profits - the company, employees and shareholders to development.

Third, cultural addition to the company headquarters Federation of Trade Unions, on behalf of the company involved in organizing various activities, communication, organization, guidance staff to participate in wholesome recreational activities that enhance mutual understanding between employees and maintain good physical health to strong energy into intense work.

In order to strengthen trade union work, through the staff recommendation and introduce ourselves in the union has established the following working groups:

• Youth working group responsibilities: Focus on youth work, youth civilization created for social services;

• Style Working Group responsibilities: cultural and sports life of active employees, organizing social activities within the company and sports;

• Life Working Group, responsibilities : focus on employee welfare, food management team set up to help improve cafeteria food hygiene.