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Introduction to SEO

Search engine optimization (SEO) is the practice of improving a website's visibility on search engines. It involves various strategies and techniques to attract organic traffic and enhance the site's ranking.

The Importance of Keywords

Keywords are an integral part of SEO. They help search engines understand the content of a website and match it with users' search queries.

On-page SEO Techniques

On-page SEO refers to the measures taken directly within the website to improve its position in search rankings. These include optimizing title tags, meta descriptions, and content.

Off-page SEO Methods

Off-page SEO focuses on external factors, such as backlinks and social media engagement, to improve search engine rankings.

Conclusion

Proper implementation of both on-page and off-page SEO techniques helps in achieving better search engine rankings and attracting more organic traffic.